Vereigen Media Podcast Highlights Shift to Relevance in B2B Demand Generation

Event summary

  • Vereigen Media released a new episode of its 'From the Source' podcast featuring Rebecca Halpern, Senior Marketing Manager at Conduent, on April 14, 2026.
  • The discussion focused on the importance of relevance and intent in B2B marketing, challenging the volume-driven approach.
  • Halpern emphasized the need for sales and marketing alignment, defining clear conversion expectations and avoiding vanity metrics.
  • The episode also covered criteria for evaluating vendor partnerships, highlighting the value of proactive, accountable partners.

The big picture

The podcast episode underscores a broader industry shift towards quality over quantity in B2B demand generation, driven by advancements in intent data and behavioral analytics. As companies like Vereigen Media and Conduent emphasize relevance and alignment, the market is likely to see a consolidation of strategies that prioritize meaningful engagement over vanity metrics. This trend is particularly relevant for technology, SaaS, and IT sectors, where lead quality directly impacts conversion outcomes and sustainable growth.

What we're watching

Relevance Over Volume
How B2B marketers will adapt to prioritize intent-driven strategies over lead quantity.
Sales-Marketing Alignment
Whether organizations can sustain improved collaboration between sales and marketing teams to drive growth.
Vendor Partnerships
The pace at which demand generation leaders adopt stricter criteria for evaluating and selecting vendor partners.

Related topics

Technology