Velo3D Bolsters Leadership to Scale Metal 3D Printing Production
Event summary
- Velo3D appointed Vic Fryzel as Executive Vice President, Technology, and Robert Purnell as Senior Director, Operations on September 23, 2026.
- Fryzel will oversee the technology roadmap across hardware, software, materials, automation, process engineering, data, and artificial intelligence.
- Purnell will lead the teams and operating systems responsible for safety, quality, and delivery performance at Forge 1, Velo3D's Livermore Production Campus.
- The appointments aim to strengthen technology and operational leadership to advance production at scale.
The big picture
Velo3D's strategic focus on scaling production capabilities aligns with the broader industry trend of advancing metal additive manufacturing. The appointments of Fryzel and Purnell underscore the company's commitment to enhancing platform reliability and operational efficiency, which are critical for capturing market share in the competitive manufacturing sector. The Rapid Production Solutions offering further positions Velo3D to capitalize on the growing demand for mission-critical metal parts without requiring customers to establish their own printer operations.
What we're watching
- Execution Risk
- Whether Velo3D can achieve and sustain anticipated production capacity, reliability, and cost targets at Forge 1.
- Technology Integration
- How the integration of technology, software, and data will improve platform performance and scalability.
- Market Demand
- The pace at which customer demand for metal additive manufacturing will grow and whether Velo3D can meet it.
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