Utz Brands Expands Protein Snacks Lineup with New Boulder Canyon and Utz Products
Event summary
- Utz Brands will showcase new products at Natural Products Expo West from March 4-6, 2026.
- Boulder Canyon introduces Boulder Batch Agave Sriracha kettle style chips cooked in avocado oil, launching April 2026.
- Utz debuts Protein Pretzels and Cheese Curls with 8-10 grams of protein per serving.
- 60% of consumers seek more protein in their diets, according to Innova Market Insights.
The big picture
Utz Brands is capitalizing on the growing consumer interest in better-for-you snacks and protein-enriched products. The introduction of new flavors and protein-focused snacks aligns with broader industry trends towards health-conscious snacking. With Boulder Canyon leading in the natural channel and Utz expanding its protein offerings, the company is positioning itself to capture a larger share of the evolving snack food market.
What we're watching
- Market Positioning
- Whether Utz Brands can sustain Boulder Canyon's growth as America's fastest-growing salty snack brand.
- Consumer Trends
- The pace at which demand for protein-enriched snacks will grow in the natural and grocery channels.
- Competitive Dynamics
- How competitors will respond to Utz's expansion into the protein snack category.
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