Unlikely Collaborators Explores Flavor Perception Science in Upcoming Salon
Event summary
- Unlikely Collaborators to host flavor chemist Melissa Conklin on October 13, 2026 for a Spark Salon on taste and perception.
- Event will explore how memory, culture, and personal history shape flavor experiences.
- Conklin brings a decade of experience in flavor chemistry and is founder of wellness beverage brand Siryns.
- Session will be held in person in Santa Monica and livestreamed online.
- Unlikely Collaborators' Perception Box™ framework will be used to analyze sensory experiences.
The big picture
This event aligns with growing interest in how sensory experiences shape consumer behavior and product perception. Unlikely Collaborators is positioning itself at the intersection of neuroscience and consumer insights, potentially creating new opportunities for cross-industry collaboration. The discussion could have particular relevance for food and beverage companies looking to innovate through deeper understanding of taste perception.
What we're watching
- Perception Framework
- How Unlikely Collaborators will apply insights from this event to expand its Perception Box™ methodology.
- Industry Applications
- Whether flavor science research could influence food and beverage product development strategies.
- Consumer Engagement
- The pace at which brands adopt sensory perception insights to enhance customer experiences.