Union Pacific’s Big Boy Steam Locomotive to Support Make-A-Wish on Holiday Tour
Event summary
- Union Pacific’s Big Boy No. 4014 will embark on its first-ever holiday tour in November 2026, supporting the Make-A-Wish Foundation.
- The tour includes a display in Denver on November 21, with ticket sales beginning October 16 for museum patrons and October 19 for the general public.
- The locomotive, the world’s largest operating steam locomotive, previously completed a 14-state coast-to-coast tour in 2026.
- Union Pacific will donate proceeds from the tour to the Make-A-Wish Foundation through its Community Ties Giving Program.
The big picture
Union Pacific’s holiday tour with the Big Boy locomotive underscores the company’s strategy of leveraging its historic assets for corporate social responsibility and public engagement. This initiative aligns with broader industry trends where companies use heritage branding to strengthen customer connections and differentiate themselves in a competitive market. The tour also highlights Union Pacific’s commitment to community support, potentially enhancing its reputation among investors and stakeholders.
What we're watching
- Brand Engagement
- How Union Pacific’s heritage marketing efforts will impact brand perception and customer loyalty.
- Tour Success
- Whether the holiday tour can replicate the success of the 14-state coast-to-coast tour in terms of public engagement.
- CSR Impact
- The pace at which Union Pacific’s Community Ties Giving Program can drive meaningful contributions to the Make-A-Wish Foundation.