Ameren Missouri Highlights Winter as Peak Energy Use Period for Customers
Event summary
- January and February are typically the highest months for electricity use for Ameren Missouri customers, averaging approximately 1,300 kWh in both 2024 and 2025.
- Ameren Missouri offers tools like My Energy Manager, Budget Billing, and the Ameren Mobile app to help customers manage energy costs.
- The company's electric rates are 27% below the national average, serving approximately 1.3 million electric and 135,000 natural gas customers.
The big picture
Ameren Missouri's emphasis on winter energy use highlights a strategic shift from the typical focus on summer air conditioning. This move aligns with broader industry trends towards year-round energy management and customer empowerment through technology. The company's below-average rates and extensive service area position it well to capitalize on these trends, but success will depend on customer engagement with new tools.
What we're watching
- Customer Adoption
- How quickly customers adopt Ameren Missouri's energy management tools to control winter electricity costs.
- Seasonal Planning
- Whether customers will use seasonal patterns to plan for higher-usage months in advance.
- Energy Assistance
- The effectiveness of Ameren Missouri's early outreach for energy assistance in preventing larger financial burdens.
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