Hagerman Group Modernizes Business Development with Unanet CRM
Event summary
- The Hagerman Group, a $600M+ construction firm (ranked #400 by ENR), has selected Unanet CRM AEC to replace its existing CRM system.
- Hagerman aims to improve its win rate by 10% through modernized business development processes.
- The integration of Unanet’s CRM will initially focus on business development, with marketing integration planned within a year.
- Ray Van Amburg, VP of Business Development at Hagerman, spearheaded the selection of Unanet, having prior experience with the platform.
The big picture
The Hagerman Group's move to Unanet reflects a broader trend among large construction firms to modernize their business development processes and leverage technology to improve efficiency and win rates. The AEC sector is increasingly adopting AI-powered tools to manage complex projects and gain a competitive edge. This adoption is driven by the need to optimize resource allocation and improve decision-making in a challenging economic environment.
What we're watching
- Execution Risk
- The success of this initiative hinges on Hagerman’s ability to effectively integrate Unanet’s CRM and drive adoption across its business development and marketing teams, which could be challenging given the firm's size and history with legacy systems.
- Competitive Landscape
- Unanet’s win against competing CRM providers highlights the increasing demand for AI-powered solutions within the AEC sector, potentially intensifying competition among CRM vendors.
- Growth Trajectory
- The stated goal of a 10% win rate improvement will be a key indicator of Unanet’s value proposition and Hagerman’s overall growth strategy, and whether the investment delivers the anticipated ROI.
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