Ulta Beauty, Inc.

Ulta Beauty, Inc. is an American specialty beauty retailer headquartered in Bolingbrook, Illinois. The company's core business revolves around providing a wide assortment of beauty products and salon services. Its mission is to leverage the power of beauty to inspire guests and enable associates to build fulfilling careers, aiming to be the most-loved beauty destination.

Ulta Beauty offers a comprehensive range of products, including high-end and mass-market cosmetics, fragrances, skincare, haircare, bath and body products, and beauty tools. In addition to branded products, it also features its own private-label items and wellness products. Many Ulta Beauty stores include full-service salons offering hair, skin, makeup, brow, and ear piercing services, positioning the company as a holistic beauty destination. The retailer targets diverse market segments, catering to consumers seeking both prestige and affordable beauty options, as well as those prioritizing clean and cruelty-free products.

Kecia Steelman assumed the role of CEO in January 2025, succeeding Dave Kimbell. Under her leadership, Ulta Beauty has pursued strategic initiatives including expanding its e-commerce capabilities, acquiring the UK-based luxury beauty retailer Space NK, and venturing into international markets such as Mexico and the Middle East. While the partnership with Target for the "Ulta Beauty at Target" shop-in-shop experience concluded in August 2026, Ulta Beauty remains the largest specialty beauty retailer in the U.S. The company recently announced Kelly Garcia as its Chief Technology Officer, effective August 31, and is set to release its second-quarter fiscal year 2026 results on August 27, 2026.