Drake Waterfowl Slashes Payroll Time from Hours to Minutes with UKG Platform

Event summary

  • Drake Waterfowl reduced payroll processing time from 5 hours to 7 minutes using UKG’s Workforce Operating Platform.
  • The apparel brand cut employee turnover from 347% to double digits with UKG’s AI-driven tools.
  • Drake consolidated seven disparate HR systems into UKG’s all-in-one suite to support rapid scaling.
  • UKG Bryte AI automates routine tasks, generates content, and delivers real-time answers for Drake’s HR team.

The big picture

UKG’s win with Drake Waterfowl highlights the growing demand for AI-powered HR solutions among scaling retailers. The case demonstrates how operational inefficiencies become critical bottlenecks as companies expand, particularly in labor-intensive sectors like apparel. With tens of millions of employees using UKG’s platform globally, this deployment could signal broader adoption trends in workforce management technology.

What we're watching

AI Adoption Pace
How quickly UKG can scale AI integration across its customer base to drive similar efficiency gains.
Retention Strategy
Whether Drake Waterfowl can sustain its dramatic turnover reduction as it continues expanding.
Platform Stickiness
The extent to which consolidated HR platforms like UKG’s can reduce churn among fast-growing SMBs.