U.S. News Shakes Up Travel Loyalty Rankings with New Business-Focused Metrics
Event summary
- U.S. News released its 2026-2027 Best Travel Rewards Programs rankings, introducing new categories for business travelers.
- American Airlines AAdvantage topped airline rewards for the first time, ending Atmos Rewards' 11-year streak.
- Wyndham Rewards rose to No. 1 in hotel rewards due to redemption value and global footprint.
- Marriott International led inaugural rankings for business traveler-friendly hotels.
The big picture
U.S. News' updated rankings reflect growing segmentation in travel rewards, with business travelers emerging as a distinct market segment. The shift from leisure-focused metrics to factors like elite status benefits and network reliability signals an industry-wide recognition of professional travelers' unique needs. With American Airlines breaking an 11-year streak and Wyndham Rewards rising to the top, the rankings highlight how loyalty programs are evolving to capture different traveler demographics.
What we're watching
- Program Differentiation
- How American Airlines will capitalize on its first No. 1 ranking after displacing Atmos Rewards.
- Business Travel Focus
- Whether Marriott can maintain its lead in business traveler rankings amid competitive offerings.
- Methodology Impact
- The pace at which U.S. News' expanded scoring criteria will influence loyalty program strategies.