U.S. News Crowns Top OTC Brands in Expanded Health Rankings

Event summary

  • U.S. News & World Report published its fourth annual Best OTC Medicine & Health Products rankings on May 12, 2026, expanding to 128 categories with 11 new additions.
  • Nature Made led with 12 No. 1 product rankings, followed by CeraVe (6) and La Roche-Posay (4).
  • The rankings were based on surveys of 357 pharmacists and 129 dermatologists conducted in March 2026.
  • Haleon, Pharmavite, Kenvue, L'Oreal, and Prestige Consumer Healthcare were the top companies by number of No. 1 products.
  • Key winners included Flonase (Allergy Nasal Sprays), CeraVe (Eczema Treatments, Face Moisturizers), and La Roche-Posay (Retinol Creams and Serums).

The big picture

U.S. News' expanded rankings reflect the growing complexity of the OTC health products market, where consumers face an overwhelming array of choices. The dominance of brands like Nature Made and CeraVe underscores the strategic importance of professional endorsements in driving market share. As health-conscious consumers increasingly seek specialized solutions, the pace of innovation and differentiation among top brands will be critical.

What we're watching

Brand Dominance
How Nature Made, CeraVe, and La Roche-Posay will leverage their top rankings to strengthen market positioning against competitors like Haleon and Kenvue.
Category Expansion
Whether the addition of 11 new product categories will attract more consumer attention and drive growth in niche health segments.
Professional Influence
The extent to which pharmacist and dermatologist recommendations will continue to shape consumer purchasing decisions in the OTC health products market.

Related topics

Rankings