Royal Farms Expands North Carolina Footprint with Elizabeth City Store — Two Farms Inc. (Royal Farms)

Event summary

Royal Farms opens new location in Elizabeth City, NC, on September 28, 2026.
Store features 16 fuel dispensers, including E-Free Fuel, and a car wash.
Soft opening event scheduled for September 23–24, 2026, with free tickets via Eventbrite.
ROFO Rewards loyalty program offers fuel discounts and points for purchases.

The big picture

Royal Farms continues its aggressive expansion in the Southeast, leveraging its convenience store and fuel retail model. The new Elizabeth City location underscores the chain's strategy of deepening its presence in North Carolina, a state where it has seen strong growth. The focus on loyalty programs and 24/7 service aligns with broader industry trends toward customer retention and operational efficiency in the convenience retail sector.

What we're watching

Market Penetration: How Royal Farms' expansion into Elizabeth City will impact its market share in North Carolina.
Loyalty Program Effectiveness: Whether the ROFO Rewards program can drive repeat visits and higher spending.
Operational Efficiency: The pace at which Royal Farms can scale its 24/7 service model in new markets.