Royal Farms Expands North Carolina Footprint with Shallotte Store Opening — Two Farms Inc. (Royal Farms)

Event summary

Royal Farms opens new location in Shallotte, NC on July 13, 2026.
Store features 12 fuel dispensers, including E-Free options.
Soft opening event scheduled for July 8-9 with free meal samples.
ROFO Rewards loyalty program offers points and fuel discounts.

The big picture

Royal Farms continues its regional expansion strategy, adding to its over 300 locations across eight states. This move aligns with the broader trend of convenience stores enhancing food offerings to compete with fast-food chains. The company's focus on loyalty programs reflects an industry-wide shift toward data-driven customer retention strategies.

What we're watching

Market Penetration: How Royal Farms' expansion into Shallotte will affect its market share in North Carolina's competitive convenience store sector.
Loyalty Program Impact: Whether the ROFO Rewards program can drive repeat visits and increase customer retention at the new location.
Operational Efficiency: The pace at which Royal Farms can integrate this new store into its existing supply chain and staffing operations.