Royal Farms Expands into South Carolina with Myrtle Beach Location — Two Farms Inc. (Royal Farms)

Event summary

Royal Farms opens its first South Carolina location in Myrtle Beach on May 18, 2026.
The new store features 12 fuel dispensers, a car wash, and 24/7 made-to-order food service.
A ticketed soft opening event is scheduled for May 13–14, 2026, offering free meals and previews.
Royal Farms promotes its ROFO Rewards loyalty program, offering fuel discounts and rewards points.

The big picture

Royal Farms' expansion into South Carolina marks its continued push into new regional markets, leveraging its convenience store and food service model. The move aligns with broader trends in the convenience retail sector, where operators are increasingly focusing on fresh food offerings and loyalty programs to drive customer retention. With over 300 locations, Royal Farms is positioning itself as a key player in the competitive East Coast convenience market.

What we're watching

Market Penetration: How Royal Farms' entry into South Carolina will impact its market share against regional competitors.
Loyalty Program Growth: Whether the ROFO Rewards program can drive repeat visits and higher spending in the new location.
Operational Efficiency: The pace at which Royal Farms can replicate this expansion model in other underserved markets.