Truist Wealth Hires Comerica Veteran to Drive Brokerage Growth
Event summary
- Truist Wealth appointed Tory Sherman as Wealth Brokerage national director on September 3, 2026.
- Sherman, with 30 years of wealth management experience, previously led Comerica Financial Advisors' national brokerage and wealth advisory business.
- The newly created role focuses on advisor productivity, client acquisition, and revenue growth.
- Sherman will oversee sales and sales support functions, partnering with teams across Truist Wealth, Wholesale Banking, and Truist Premier.
The big picture
Truist Wealth's hire of Tory Sherman underscores its push to strengthen its brokerage capabilities amid heightened competition in the wealth management space. With total assets of $556 billion as of June 30, 2026, Truist is positioning itself to better serve affluent and high-net-worth clients through a more unified go-to-market strategy. Sherman's extensive experience at Wells Fargo and Comerica brings a proven track record in driving growth and fostering collaboration, which could be pivotal in Truist's efforts to build a 'destination wealth platform.'
What we're watching
- Execution Risk
- Whether Sherman can replicate his success at Comerica within Truist's larger, more complex structure.
- Talent Attraction
- How effectively Truist can leverage Sherman's expertise to attract top advisor talent.
- Client Experience
- The pace at which Sherman can enhance and deepen the client experience to differentiate Truist Wealth.