Canadian Podcast Market Sees Record 7% Jump in Monthly Reach to 46%
Event summary
- 46% of Canadian adults now consume podcasts monthly, up from 39% in 2024, marking the largest year-over-year increase ever recorded.
- YouTube solidified its position as the most-used podcast platform in Canada, with 40% of monthly listeners using the platform.
- Francophone podcast consumption rebounded sharply to 33% among French-speaking Canadians, up from 24% in 2024.
- Canadian-made podcasts captured 43% of average listening time, the widest lead over U.S. content in seven years.
- CBC/Radio-Canada led with an average of 2.16 million average weekly downloads in Canada.
The big picture
The Canadian podcast market is evolving rapidly, with video complementing audio consumption and local content driving listener loyalty. This growth presents a significant opportunity for creators and advertisers to invest in the medium. The market's expansion is fueled by new listeners, increased consumption, and the transformation of how podcasts are experienced, indicating a durable shift in media consumption habits.
What we're watching
- Platform Competition
- How YouTube's dominance will affect traditional podcast platforms like Apple Podcasts and Spotify.
- Content Localization
- Whether Canadian-made content can sustain its lead over U.S. content in the long term.
- Audience Diversification
- The pace at which Francophone and other niche audiences will continue to drive growth in the podcast market.
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