Trip.com Group Sees 237% Surge in 'Coolcations' as Climate Change Shifts Travel Trends
Event summary
- Trip.com Group reports a 74% year-on-year increase in searches for cooler destinations since January 2026, with a projected 237% peak during summer months.
- Flight booking searches to Iceland surged 85% year-on-year for summer 2026, while Kunming saw a 44% increase.
- Bookings for electric and hybrid car rentals on Trip.com grew over 10% month-on-month over the past year.
- Trip.com's sustainable hotel bookings increased since October 2025, with a
- Certified Sustainable
The big picture
Trip.com Group's data highlights a significant shift in travel preferences driven by climate change, with a marked increase in demand for cooler destinations and sustainable travel options. This trend reflects broader industry movements towards environmental responsibility and climate adaptation, positioning Trip.com Group at the forefront of a growing market for eco-conscious travel solutions. The company's strategic expansion of sustainable offerings aligns with increasing consumer awareness and regulatory pressures, potentially setting a new standard for the travel sector.
What we're watching
- Climate Impact
- How sustained climate change will affect travel destination popularity and demand for coolcations.
- Sustainable Growth
- Whether Trip.com Group can maintain momentum in sustainable travel offerings amid increasing competition.
- Regulatory Influence
- The pace at which environmental regulations will shape travel industry practices and consumer behavior.