Trex Partners with Martha Stewart to Boost Outdoor Living Brand — Trex Company, Inc.

Event summary

Trex Company has partnered with Martha Stewart to collaborate on outdoor living projects and content.
The partnership began when Stewart chose Trex products for her Bedford, New York home.
Trex products featured in the collaboration include Transcend Lineage decking, Select aluminum railing, custom pergola, and outdoor deck lighting.
The project will be documented and shared across Trex and Stewart’s social media platforms throughout the summer of 2026.

The big picture

Trex’s partnership with Martha Stewart leverages her influence as a home design authority to enhance Trex’s credibility in the premium outdoor living market. The collaboration aligns with Trex’s strategy of emphasizing sustainability and high-performance products, positioning it against competitors in a growing segment driven by home improvement trends. The deal underscores Trex’s focus on expanding its brand through strategic licensing and high-profile endorsements.

What we're watching

Brand Synergy: How the collaboration will affect Trex’s market positioning against competitors in the outdoor living space.
Content Engagement: Whether the behind-the-scenes content will drive significant consumer interest and product inquiries.
Sustainability Messaging: The impact of Stewart’s emphasis on sustainability on Trex’s brand perception and customer acquisition.