78% of Wood Deck Owners Regret Choice, Fueling Shift to Composites
Event summary
- 78% of wood deck owners regret their choice due to maintenance, durability, and appearance issues.
- Composite deck owners report 4x fewer issues and higher satisfaction than wood deck owners.
- 39% of wood deck owners would choose composite if building a new deck today.
- Trex highlights its composite decking as a low-maintenance, high-durability alternative.
The big picture
The survey underscores a broader industry trend toward low-maintenance, high-performance materials in home improvement. Trex, as the world's largest manufacturer of wood-alternative decking, stands to benefit from this shift as homeowners seek durable, long-lasting solutions. The findings highlight the strategic importance of product innovation and marketing that emphasizes ease of use and longevity.
What we're watching
- Market Transition
- How the shift from wood to composite decking will impact Trex's market share and revenue growth.
- Consumer Behavior
- Whether homeowners will increasingly prioritize low-maintenance materials in outdoor living projects.
- Competitive Dynamics
- The pace at which competitors adopt and promote composite decking solutions.