Transcend Named 'One to Watch' in Snowflake's Modern Marketing Data…

Event summary

Transcend recognized as 'One to Watch' in Snowflake's Modern Marketing Data Stack report for Privacy & Consent category.
Recognition announced at Cannes Lions 2026, highlighting Transcend's real-time data use permissions encoding.
Snowflake's report based on insights from over 11,500 customers and ecosystem partners across 13 categories.
Transcend and Snowflake collaboration enables unified customer data activation with embedded consent management.

The big picture

The recognition underscores a broader industry shift towards AI-driven, agentic marketing systems built on governed data foundations. As organizations increasingly rely on first-party data for personalization and AI initiatives, the ability to manage data use permissions in real-time becomes critical. Transcend's inclusion in Snowflake's report highlights the growing demand for solutions that balance compliance with operational efficiency.

What we're watching

Integration Depth: How Transcend will expand its capabilities within the Snowflake ecosystem to enhance real-time data governance.
Market Adoption: The pace at which joint customers across retail, financial services, healthcare, and media adopt Transcend's platform for AI-driven marketing initiatives.
Regulatory Compliance: Whether Transcend can maintain its lead in privacy and consent management as global data regulations evolve.