TNS Targets Caller Identity Fraud as Latin America Tightens Voice Authentication Rules

  • TNS to present at Telco Transformation 2026 (Aug 19-20) on protecting caller identity and phone numbers from spoofing.
  • Brazil's ANATEL enacted a rule in November 2025 requiring high-volume callers to validate call origin.
  • TNS claims fraudsters can damage a company’s reputation by spoofing its phone number, even without breaching systems.
  • The company promotes its Branded Calling and Authentication Suite alongside Spoof Protection as solutions.

Voice channels are losing consumer trust due to rampant spoofing, forcing telecom and enterprise players to invest in caller identity verification. Latin America is emerging as a regulatory hotspot, with Brazil’s ANATEL rule setting a precedent for global compliance. TNS positions itself as a key enabler of secure branded communications, but must prove its solutions scale beyond high-compliance markets.

Regulatory Momentum
Whether Brazil’s ANATEL rule will accelerate similar measures in other Latin American markets.
Adoption Pace
The speed at which enterprises globally integrate spoof protection into their trust frameworks.
Market Differentiation
How TNS’s bundled solutions will compete against standalone authentication providers.