Tractor Beverage Company

Tractor Beverage Company, founded in 2014, is a privately held, farmer-founded, and employee-owned enterprise headquartered in Hayden, Idaho. The company's core business revolves around revolutionizing the beverage station by providing USDA Organic Certified, Non-GMO beverage solutions primarily for the foodservice sector. Its mission is to foster a cleaner, healthier planet by transforming how beverages are grown, made, and served, emphasizing organic agriculture and community partnerships.

Tractor Beverage Company offers a diverse portfolio of over 25 uniquely flavored Certified Organic and Non-GMO craft refreshers, lemonades, premium craft sodas, organic frozen options, and mixology ingredients. These products are available as concentrates and, increasingly, as ready-to-drink (RTD) beverages, including their Haymaker line. While initially focused on foodservice, serving over 7,500 locations across all 50 states, the company is strategically expanding its presence into retail and ready-to-drink markets. Tractor also provides an Organic Impact Tracker, offering transparency into the environmental benefits of its organic sourcing.

Under the leadership of CEO Kevin Sherman, Tractor Beverage Company has been recognized as one of North America's fastest-growing beverage brands, earning spots on the Inc. 5000 list for multiple consecutive years and Fast Company's World's Most Innovative Companies. Recent leadership appointments in early 2026 include John Murphy as Chief Revenue Officer and Josie Padilla as Chief Financial Officer, with Dan Kerker transitioning to Chief Growth & Strategy Officer, signaling a focus on continued expansion. The company has notable partnerships, including with Chipotle since 2020, and has recently secured exclusive beverage rights with live entertainment giant AEG.