Toshiba Broadens Print Portfolio with Xerox PrimeLink Integration

Event summary

  • Toshiba America Business Solutions is integrating Xerox PrimeLink color and monochrome light-production printers into its high-output print portfolio.
  • The move follows Xerox's acquisition of Lexmark, facilitating integration and customer support.
  • Xerox PrimeLink printers offer speeds up to 136 pages per minute and support media up to 51 inches in size.
  • The PrimeLink B9100 Series Production Press supports speeds up to 136 ppm and up to 3 million pages per month.
  • Toshiba emphasizes a 'multi-vendor' strategy, allowing clients to build optimal print environments.

The big picture

Toshiba's expansion into high-output printing through the Xerox PrimeLink integration signals a shift towards a more flexible, multi-vendor approach in a market increasingly driven by in-house print capabilities. This move is likely a response to businesses seeking greater control over their print environments and a desire to reduce reliance on external print services, a trend accelerated by recent supply chain disruptions and rising costs. The acquisition of Lexmark by Xerox provides a foundation for this partnership, but the long-term impact on Toshiba's market share and profitability remains to be seen.

What we're watching

Integration Risk
The success of this partnership hinges on seamless integration of Xerox’s PrimeLink systems with Toshiba’s existing infrastructure and service model; any friction could impact customer satisfaction and adoption rates.
Market Positioning
Toshiba's commitment to a multi-vendor strategy could dilute its brand identity and create internal conflicts if not managed effectively, potentially impacting its ability to compete with vertically integrated print solutions providers.
Competitive Response
Other print solutions providers will likely observe Toshiba’s move and may adjust their own strategies, potentially leading to increased price competition or accelerated innovation in the light production print space.

Related topics

Technology Digital Transformation