Toast Lands High-Volume Client Alicart in Validation of AI-Driven Platform

Event summary

  • Toast has secured a partnership with Alicart Restaurant Group, deploying its platform across multiple high-volume locations including Carmine’s, Virgil’s Real BBQ, and Mermaid Oyster Bar.
  • Carmine’s Times Square location serves approximately 3,000 guests daily, processing 300 chicken parm orders and 900 meatballs.
  • Alicart is utilizing over 20 Toast terminals and integrating partner solutions to manage operational demands.
  • Alicart’s team leveraged Toast IQ, the AI assistant, to optimize menu combinations at Virgil’s BBQ, resulting in increased check sizes.
  • Alicart President Alexis Blair will join Toast’s Customer Advisory Board (CAB).

The big picture

This partnership underscores Toast's strategy of targeting high-volume, complex restaurant operations, demonstrating the platform's ability to handle extreme scale and deliver data-driven insights. The adoption of Toast IQ highlights the growing demand for AI-powered solutions within the hospitality sector, as operators seek to optimize efficiency and enhance the guest experience. The Alicart deal serves as a validation of Toast’s enterprise sales efforts and positions the company to pursue similar partnerships with other large restaurant groups.

What we're watching

AI Integration
The success of Toast IQ’s menu optimization capabilities at Virgil’s BBQ will be a key indicator of its broader applicability and potential to drive revenue for other clients, and will be watched closely by competitors.
CAB Influence
The impact of Alicart President Blair’s involvement on Toast’s product development roadmap will reveal the extent to which customer feedback shapes the platform’s future direction.
Scalability
Whether Toast can maintain its performance and reliability as it expands its footprint with increasingly high-volume clients like Alicart will be critical to its long-term growth and competitive positioning.

Related topics

Partnership