Tim Hortons and adidas Launch Limited-Edition Tims Run Club Collection
Event summary
- Tim Hortons and adidas are releasing a limited-edition Tims Run Club footwear and apparel collection on September 24, 2026.
- Tims Rewards members get early access to the collection before its public launch on September 26.
- The collection includes running shoes, apparel, and accessories priced between $24.99 and $129.99.
- Tim Hortons is also bringing back retro coffee cups for National Coffee Day on September 29.
The big picture
This collaboration leverages Tim Hortons' strong Canadian brand identity and adidas' global sportswear expertise to capitalize on the popular 'Tims run' ritual. The partnership aligns with broader trends in experiential marketing and cross-industry collaborations aimed at enhancing customer engagement and driving sales. With Tim Hortons operating nearly 4,000 restaurants in Canada and adidas generating €24.8 billion in sales in 2025, the strategic move could significantly impact both companies' market positions.
What we're watching
- Revenue Impact
- How the limited-edition collection will affect Tim Hortons' and adidas' revenue streams.
- Customer Engagement
- Whether the early access for Tims Rewards members will drive customer loyalty and repeat purchases.
- Market Response
- The pace at which the collection sells out and the potential for future collaborations.
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