Tim Hortons Raises $13M in 2025 Camp Day, Expands Youth Development Programs
Event summary
- $13 million raised in 2025 Camp Day, up from $275 million cumulative since 1991.
- 100% of hot and iced coffee proceeds donated to Tim Hortons Foundation Camps on July 15, 2026.
- Foundation has supported nearly 350,000 underserved youth through camps and classroom programs.
- Tims Classrooms Program launched in 2024, expanding beyond traditional camp experiences.
The big picture
Tim Hortons' Camp Day represents a strategic blend of corporate social responsibility and brand reinforcement, leveraging its vast restaurant network to fund youth development programs. The expansion into classroom-based initiatives signals a broader commitment to multi-year engagement with underserved communities, aligning with trends in impact investing and purpose-driven branding.
What we're watching
- Fundraising Momentum
- Whether Tim Hortons can sustain or grow Camp Day donations amid economic uncertainty.
- Program Expansion
- The pace at which the Tims Classrooms Program scales across North America.
- Brand Loyalty
- How these initiatives affect customer engagement and long-term brand affinity.
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