Tim Hortons Commits 100% of Coffee Sales on July 15 to Youth Development
Event summary
- July 15 marks the return of Tim Hortons' Camp Day, with all hot and iced coffee proceeds donated to its youth-focused foundation.
- $275 million raised since 1991 through Camp Day events, including $13 million in 2025 alone.
- Additional fundraising options include $2 donuts, $2 donation badges, and $3 bracelets available before July 15.
- Tim Hortons Foundation Camps has supported nearly 350,000 underserved youth through multi-year development programs.
The big picture
Tim Hortons' Camp Day leverages its vast North American footprint to drive meaningful fundraising for underserved youth. The initiative aligns with broader trends in corporate social responsibility, where brands increasingly tie sales to social impact. With nearly 6,000 locations, the scale of this effort positions Tim Hortons as a leader in community-driven CSR strategies within the quick-service industry.
What we're watching
- Fundraising Momentum
- Whether Tim Hortons can sustain or exceed the $13 million raised in 2025, given economic conditions.
- Brand Loyalty
- How this initiative impacts customer engagement and long-term brand affinity.
- Program Expansion
- The pace at which Tim Hortons Foundation Camps scales its youth development programs post-2024 launch of the Tims Classrooms Program.