Tim Hortons Commits 100% of Coffee Sales on July 15 to Youth Development
Event summary
- On July 15, Tim Hortons will donate 100% of the purchase price (excluding taxes) from all hot and iced coffee sales to its Foundation Camps.
- Last year's Camp Day campaign raised nearly $800,000 in the U.S., bringing the total raised since 1991 to over $190 million across Canada and the U.S.
- Additional fundraising options include $3 Camp Day bracelets ($2.01 donated per bracelet) and $2 Campfire Donuts (100% of purchase price donated).
- Tim Hortons Foundation Camps has supported nearly 350,000 youth through development programs over its 50-year history.
The big picture
Tim Hortons' Camp Day aligns with a broader industry trend of quick-service restaurants leveraging charitable campaigns to deepen community ties and differentiate their brands. The initiative also underscores the strategic importance of corporate social responsibility in driving customer engagement and operational cohesion among franchise owners.
What we're watching
- Fundraising Momentum
- Whether Tim Hortons can surpass last year's $800,000 U.S. fundraising haul given current economic conditions.
- Brand Loyalty
- How the campaign impacts customer perception and loyalty amid rising competition in the quick-service coffee segment.
- Operational Execution
- The pace at which Tim Hortons can scale similar initiatives across its 6,000+ global locations.