Flare Launches Ignite Partner Program to Boost MSSP and Reseller Growth
Event summary
- Flare introduced Ignite, a global partner program targeting MSSPs and resellers, on September 8, 2026.
- The program offers a five-tier model with benefits like certifications, MDF, and joint go-to-market activities.
- Netrix Global cited rapid client adoption of Flare’s external exposure management as a key success factor.
- Ignite includes co-branded research reports to help partners differentiate their services.
The big picture
Flare’s Ignite program reflects the growing demand for proactive threat monitoring as organizations face increasing external cyber risks. By formalizing its partner ecosystem, Flare aims to accelerate the delivery of threat intelligence services, a trend driven by the need for deeper defense-in-depth strategies. The program’s tiered structure and joint go-to-market investments signal a strategic shift toward scalable, partner-led growth in the cybersecurity market.
What we're watching
- Partner Adoption
- How quickly MSSPs and resellers enroll in Ignite and scale their services using Flare’s platform.
- Market Differentiation
- Whether co-branded research reports and joint go-to-market activities drive meaningful competitive advantage.
- Revenue Growth
- The pace at which partner-sourced annual recurring revenue grows under the Ignite program’s tiered model.
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