UNCG's Light the Way Campaign Surpasses $266M, Expands Scholarships for 1,000+ Students — The University of North Carolina at Greensboro

Event summary

UNCG's Light the Way campaign raised $266.2M, exceeding its $200M goal by 33%, with contributions from 26,684 donors.
The campaign created 236 new scholarship funds, supporting 1,091 students to date, with a focus on first-generation, working adult, and military-affiliated learners.
A $13M gift from alumna Harriet Shain Evenson marked the largest donation in UNCG's history, funding scholarships and AI advancements in education.
UNCG increased distinguished professorships by 29%, adding 12 named positions to attract and retain top faculty.
58% of campaign donors made their first gift to UNCG, highlighting the campaign's success in engaging new supporters.

The big picture

UNCG's successful campaign underscores the growing emphasis on social mobility in higher education, particularly amid rising tuition costs and student debt. The university's ability to attract large-scale donations, including a record-breaking $13M gift, reflects broader trends in philanthropic giving toward mission-driven institutions. The campaign's focus on first-generation and non-traditional students aligns with national efforts to democratize access to higher education.

What we're watching

Sustainability of Engagement: Whether UNCG can maintain the momentum of new donor engagement post-campaign.
Impact on Social Mobility: How the expanded scholarships will affect enrollment and graduation rates among target demographics.
Regional Economic Impact: The pace at which UNCG's investments in faculty and programs translate into workforce development for the Triad region.