UNCG's 2026-2027 Arts Series Features Grammy, Tony Winners
Event summary
- UNCG's 2026-2027 University Concert and Lecture Series features Grammy and Tony award-winning artists.
- The series includes performances by Ben Folds, Alex Newell, Samara Joy, and jazz artists John Scofield and Carmen Bradford.
- The series celebrates the U.S.'s 250th anniversary with a performance titled 'Collage' under the theme 'American Voices'.
- Tickets are on sale now, with a 10% discount for purchasing a package of four performances.
- The series is in its 114th season, making it the longest-running of its kind in North Carolina.
The big picture
UNCG's 2026-2027 University Concert and Lecture Series underscores the university's commitment to cultural enrichment and community engagement. The series aligns with broader trends in higher education leveraging arts programming to enhance student experiences and regional cultural impact. With a lineup featuring award-winning artists, the series positions UNCG as a significant cultural hub in North Carolina.
What we're watching
- Cultural Engagement
- How UNCG's high-profile arts series will impact student and community engagement.
- Revenue Generation
- Whether the series can sustain ticket sales and sponsorship revenue growth.
- Strategic Partnerships
- The pace at which UNCG expands collaborations with visiting artists and external funds.
