The Trade Desk Adds LinkedIn and Google Veteran Penry Price to Board
Event summary
- The Trade Desk appointed Penry Price to its board of directors on July 13, 2026.
- Price brings over two decades of advertising industry experience, including roles at LinkedIn, Google, and Dstillery.
- He is currently Co-Founder of 37Arc, focusing on AI-driven marketing workflows.
- Price has served on the board of Church & Dwight since 2011.
The big picture
Penry Price's appointment reflects The Trade Desk's push to deepen its expertise in AI-driven marketing and the open internet. His extensive experience across major ad platforms like Google and LinkedIn, combined with his current focus on AI workflows at 37Arc, positions him as a strategic asset for navigating the evolving digital advertising landscape.
What we're watching
- Strategic Alignment
- How Price's expertise in AI-driven marketing will shape The Trade Desk's boardroom strategy.
- Open Internet Advocacy
- Whether Price can strengthen The Trade Desk's position as a champion of the open internet amid AI disruption.
- Governance Dynamics
- The pace at which The Trade Desk integrates Price's insights from his diverse industry background into its governance framework.
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