St. Joe Expands Latitude Margaritaville Watersound with 3,500 More Homes
Event summary
- St. Joe and Minto plan to add 3,500 homes to Latitude Margaritaville Watersound, expanding the community to 7,200 planned homes.
- Sales at the community increased 27% year-to-date in 2026, with 2,635 of the initial 3,700 planned homes sold.
- Updated financial terms reflect increased value of the region and community.
- St. Joe is developing 13 active residential communities in Northwest Florida.
The big picture
St. Joe's expansion of Latitude Margaritaville Watersound underscores the continued demand for active adult communities in Northwest Florida. The project aligns with broader trends of relocations to Sun Belt regions and the development of master-planned communities. With over 170,000 residential units entitled in the Bay-Walton Sector Plan, St. Joe is positioning itself as a key player in the region's long-term growth.
What we're watching
- Demand Sustainability
- Whether the 27% year-to-date sales growth can be maintained as the community expands.
- Corridor Development
- The pace at which surrounding infrastructure and commercial projects will support the growing residential base.
- Execution Risk
- How St. Joe and Minto will manage the scale-up of construction and sales for the additional 3,500 homes.
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