St. Joe Expands Watersound Town Center with New Retailers and Development Plans — The St. Joe Company

Event summary

Watersound Town Center, a lifestyle center developed by The St. Joe Company, has opened new retail stores including FP Movement, Hemline, Monkee’s, and Sunset Shoes & Lifestyles.
Two additional buildings are planned to break ground this year to accommodate more national apparel brands.
The center is currently 98% leased with approximately 160,000 square feet of retail, restaurant, service, and office space, and plans call for expansion to 400,000 square feet.
Nearby residential communities Watersound Origins, Watersound Camp Creek, and Watersound Origins Crossings have over 1,700 completed homes with additional development in progress.

The big picture

The St. Joe Company's expansion of Watersound Town Center aligns with broader trends in mixed-use real estate development, where lifestyle centers are increasingly integrating retail, dining, wellness, and residential components to create self-sustaining communities. The strategic validation from national brands entering the center underscores the growing appeal of Northwest Florida as a destination for both residents and businesses.

What we're watching

Market Validation: How the presence of established national brands will influence future tenant interest and rental rates at Watersound Town Center.
Development Pace: The pace at which The St. Joe Company can execute on its plans to expand the center to 400,000 square feet while maintaining high occupancy rates.
Residential Synergy: Whether the continued growth of nearby residential communities will sustain long-term demand for retail and commercial space at Watersound Town Center.