ScottsMiracle-Gro Taps New CIO to Drive SMG 2.0 Digital Transformation
Event summary
- ScottsMiracle-Gro named Prathima Hegde as SVP and CIO on October 6, 2026.
- Hegde will lead enterprise IT, focusing on technology modernization, AI integration, and SAP S/4HANA implementation.
- Hegde brings 20+ years of experience in enterprise technology leadership across CPG, manufacturing, healthcare, and education.
- The move supports ScottsMiracle-Gro's SMG 2.0 growth strategy, aiming for sustainable growth and long-term shareholder value.
- ScottsMiracle-Gro reported approximately $3.3 billion in sales.
The big picture
ScottsMiracle-Gro's appointment of a new CIO underscores its commitment to digital transformation as part of its SMG 2.0 growth strategy. The move aligns with broader industry trends of leveraging technology to drive operational excellence and consumer engagement in the consumer goods sector. With approximately $3.3 billion in sales, the company aims to expand its addressable market through targeted AI, automation, and supply chain efficiencies.
What we're watching
- Technology Integration
- How effectively Hegde can integrate AI and automation to drive operational efficiencies and margin expansion.
- SMG 2.0 Execution
- Whether the SMG 2.0 strategy can sustain premium growth through portfolio optimization and omnichannel expansion.
- Digital Transformation
- The pace at which ScottsMiracle-Gro can modernize its enterprise systems to enhance consumer digital experiences.
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