ScottsMiracle-Gro Unveils GroForward 2030 Sustainability Strategy
Event summary
- ScottsMiracle-Gro released its 2026 Corporate Responsibility Report outlining GroForward 2030, a new sustainability strategy with goals through 2030.
- GroForward 2030 includes targets like 100% of new products aligning with UN SDGs and a 20% reduction in Scope 1 and 2 greenhouse gas emissions by fiscal 2030.
- The company reported 50% sales growth for Miracle-Gro Organics and diverted 344,445 pounds of plastic waste from landfills through partnerships in 2025.
- GroForward 2030 aligns with SMG 2.0 growth strategy, focusing on innovation, channel expansion, category growth, and operational efficiencies.
The big picture
ScottsMiracle-Gro's GroForward 2030 strategy reflects a broader industry shift towards sustainability-driven corporate responsibility. The initiative aligns with the company's SMG 2.0 growth plan, emphasizing innovation in organic and indoor/outdoor growing products while expanding ecommerce channels. With approximately $3.3 billion in sales, ScottsMiracle-Gro is positioning itself as a leader in sustainable lawn and garden solutions.
What we're watching
- Sustainability Execution
- Whether ScottsMiracle-Gro can meet its ambitious GroForward 2030 targets, particularly the 100% sustainable product criterion and 20% emissions reduction.
- Market Adaptation
- How effectively the company integrates sustainability into its SMG 2.0 growth strategy amid changing consumer and retail environments.
- Community Impact
- The pace at which ScottsMiracle-Gro achieves its community impact goals, including $10 million in strategic partnerships and charitable contributions.