Rockefeller-Backed Study Reveals Country-Specific Climate Messaging Strategies

Event summary

  • The Rockefeller Foundation and Potential Energy Coalition released a study of 83,971 adults across six G7 countries, revealing strong but ideologically divided support for climate action.
  • Key findings show that messaging focused on health, pollution, affordability, and energy security increased support by over 10 percentage points across all countries.
  • The study identified country-specific messaging strategies, such as health leading in France, cost-of-living arguments winning in Italy, and an overheating planet resonating in Germany.
  • The research underscores the rise of 'climate hushing,' with a significant drop in public sustainability messaging and trust from 2023 to 2025.

The big picture

The study highlights the critical role of effective communication in broadening support for climate action across ideological divides. As climate hushing becomes more prevalent, the findings suggest that targeted messaging can re-engage the public and drive policy changes. The Rockefeller Foundation's initiative aims to align global cooperation with country-led solutions, emphasizing the need for strategic communication in addressing climate challenges.

What we're watching

Messaging Effectiveness
How tailored climate messaging will influence public support and policy decisions in different countries.
Climate Hushing
Whether the trend of 'climate hushing' will continue to undermine public awareness and action on climate change.
Global Expansion
The pace at which the study's findings will be applied to other countries, including those in Sub-Saharan Africa and Latin America.