P&G Expands WNBA Partnership with Kelsey Mitchell as Global Brand Ambassador
Event summary
- P&G partners with four-time WNBA All-Star Kelsey Mitchell as its first professional athlete ambassador across all global brands.
- Mitchell will debut the partnership during AT&T WNBA All-Star 2026 in Chicago (July 23-25, 2026).
- P&G’s multi-year WNBA partnership extends to community initiatives with Mitchell’s Kelz Hoop Foundation in Cincinnati.
The big picture
P&G’s deepening ties with the WNBA reflect a broader trend of consumer goods companies leveraging high-profile athletes to drive brand relevance. The partnership aligns with P&G’s strategy of embedding itself in cultural moments, particularly those centered on women’s empowerment and community engagement.
What we're watching
- Brand Alignment
- How P&G’s association with Mitchell will enhance its image among younger, diverse consumer demographics.
- Community Impact
- The scale of P&G’s investment in the Kelz Hoop Foundation and its long-term role in Cincinnati.
- WNBA Growth
- Whether this partnership accelerates P&G’s engagement with women’s sports beyond basketball.