P&G Ventures Wins Product of the Year for Two Disruptive Brands
Event summary
- P&G Ventures' Spruce and Zevo brands won Product of the Year awards in their respective categories.
- The awards were determined by a national survey of 40,000 American shoppers conducted by Kantar.
- Spruce focuses on fast-acting, pet-safe weed control while Zevo offers innovative pest management solutions.
- P&G Ventures was launched in 2015 to create new businesses addressing unmet consumer needs.
The big picture
P&G Ventures' double win underscores the success of its strategy to disrupt traditional categories with consumer-first innovations. The awards validate the company's approach to solving unmet needs in household care, positioning Spruce and Zevo as potential category leaders. This aligns with broader industry trends toward safer, more effective home solutions driven by health-conscious consumers.
What we're watching
- Category Growth
- How P&G Ventures will expand the pest control and lawn care categories through innovative solutions.
- Consumer Adoption
- Whether Spruce and Zevo can sustain their momentum with American shoppers post-award.
- Retail Expansion
- The pace at which these brands will gain shelf space in major retailers beyond the U.S.