Marcus Theatres Taps Fathom Entertainment Exec as SVP of Marketing and Sales
Event summary
- Shannah Miller appointed SVP of Marketing and Sales at Marcus Theatres, effective October 19, 2026.
- Miller brings 20+ years of entertainment industry experience, including roles at Fathom Entertainment, Atom Tickets, and Sony Music.
- Marcus Theatres operates 975 screens across 77 locations in 17 states.
- Miller's focus will be on marketing strategy, audience development, and revenue growth.
The big picture
Marcus Theatres' appointment of Shannah Miller underscores the growing importance of targeted marketing and audience segmentation in the theatrical exhibition industry. As competition intensifies from streaming services and alternative entertainment options, Miller's expertise in connecting audiences with diverse content could be pivotal. The move also reflects a broader trend among theatre circuits to invest in leadership with cross-industry experience, particularly in digital and experiential marketing.
What we're watching
- Marketing Innovation
- How Miller's experience with niche content (anime, music, faith-based programming) will influence Marcus Theatres' marketing strategies.
- Revenue Diversification
- Whether Miller can leverage her partnerships background to drive new revenue streams for the theatre circuit.
- Industry Trends
- The pace at which digital and experiential marketing tactics will be integrated into Marcus Theatres' traditional approaches.