Midnight Oil Taps Insider Paul DePatie as President Amid Leadership Transition
Event summary
- Paul DePatie, a 33-year veteran of Midnight Oil, named President effective October 1, 2026.
- Succeeds retiring Bill Rosenthal, who led the company through sustained growth.
- DePatie to oversee strategic direction and day-to-day operations of the experiential agency.
- Transition reflects Imagine Group's succession planning and internal talent depth.
The big picture
The appointment underscores Imagine Group's focus on internal promotion to maintain operational consistency in the fast-evolving experiential marketing sector. With Rosenthal's retirement, DePatie inherits a company known for large-scale campaign execution, facing pressure to innovate while preserving client relationships. The transition occurs as brands increasingly demand seamless integration of physical and digital experiences.
What we're watching
- Strategic Continuity
- How DePatie will balance Midnight Oil's legacy strengths with Imagine Group's broader platform ambitions.
- Client Retention
- Whether DePatie can maintain key client partnerships during the leadership transition.
- Innovation Pace
- The speed at which Midnight Oil integrates new experiential technologies under DePatie's leadership.
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