Imagine Launches Dotti Customer Advisory Group to Guide In-Store Tech Development
Event summary
- Imagine formed the Dotti Customer Advisory Group (CAG) on July 27, 2026 to shape platform development.
- Group includes strategic customers from convenience stores, restaurants, retail, and consumer brands.
- Kevin Farley, industry veteran, advises on CAG structure and customer-first approach.
- Aims to align product innovation with real-world business needs and operational challenges.
The big picture
Imagine's move reflects growing emphasis on customer co-creation in enterprise software, particularly for specialized retail solutions. As brands demand more flexible in-store marketing tools, advisory groups like this could become standard for vendors seeking to maintain competitive edge. The inclusion of cross-industry leaders suggests Imagine is positioning Dotti as a horizontal platform rather than vertical solution.
What we're watching
- Customer Influence
- How direct customer input will accelerate Dotti's feature prioritization and roadmap execution.
- Industry Alignment
- Whether the CAG can bridge strategic vision with operational realities across diverse retail sectors.
- Competitive Positioning
- The pace at which Imagine can differentiate Dotti through this collaborative model in crowded retail tech space.