Scripps Howard Fund Doubles Donations for 10th Annual Literacy Campaign
Event summary
- Scripps Howard Fund will match donations up to $200,000 for its 'If You Give a Child a Book …' campaign on September 8-9, 2026.
- The campaign aims to distribute its 2 millionth book during the 2026-2027 school year.
- Free Scholastic Book Fairs are held throughout the year for Title I schools, providing 10 books annually per student.
- Carrie High, senior director of philanthropic strategies, oversees the initiative.
The big picture
The Scripps Howard Fund’s decade-long commitment to childhood literacy reflects a broader trend of media companies leveraging their platforms for social impact. As E.W. Scripps Company integrates philanthropy into its corporate strategy, the campaign’s success could influence how other media firms approach community engagement. The initiative’s focus on free book distribution aligns with growing emphasis on educational equity in low-income schools.
What we're watching
- Campaign Scale
- Whether the Fund can sustain the pace of book distribution as it approaches the 2 millionth book milestone.
- Community Impact
- How the partnership with Title I schools will evolve to maximize literacy outcomes in underserved areas.
- Donor Engagement
- The effectiveness of the two-day donation match in driving long-term donor commitment to the campaign.