Scripps Launches Scripps Sports Network with 100+ Live Games
Event summary
- Scripps Sports Network (SSN) launched on March 24, 2026, as a free, ad-supported streaming television (FAST) channel.
- The network will feature over 100 live games annually, including content from the PWHL, NWSL, MLV, and WNBA.
- State Farm® signed on as the founding advertising partner for SSN.
- SSN will be available on major streaming platforms like The Roku Channel, Samsung TV Plus, Amazon Prime Video, and Google TV Freeplay.
- The network will also include original series, documentaries, sports talk, and acquired content like 'Cold as Balls' featuring Kevin Hart.
The big picture
Scripps Sports Network enters a competitive streaming landscape with a focus on women's sports, capitalizing on growing viewership trends. The launch aligns with Scripps' strategy to expand its free streaming portfolio and leverage existing sports rights. With State Farm as a founding partner, SSN aims to provide premium content accessible to a broad audience, potentially reshaping the FAST marketplace.
What we're watching
- Content Strategy
- How Scripps will balance live games with original programming to attract and retain viewers.
- Advertising Revenue
- Whether State Farm's partnership can drive significant ad revenue growth for SSN.
- Market Penetration
- The pace at which SSN will expand its distribution across additional streaming platforms.
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