BIPOC Campers Fueling Rapid Growth in U.S. Outdoor Recreation
Event summary
- The Dyrt's 2026 Camping Report reveals BIPOC individuals were 53% more likely to camp for the first time in 2025 than the overall population.
- Experienced BIPOC campers showed a 10% higher likelihood of trying new camping types in 2025.
- Truck camping among BIPOC users surged by 122% from 2024 to 2025, with camper van camping up 60%.
- One in five BIPOC campers reported disruptions due to the 43-day U.S. government shutdown in 2025.
The big picture
The Dyrt's data highlights a significant demographic shift in outdoor recreation, with BIPOC campers driving growth through higher first-time adoption and experimentation with new camping types. This trend aligns with broader industry movements toward inclusivity and accessibility in travel technology. The surge in truck and van camping preferences among this group presents opportunities for targeted product development and partnerships, particularly with automotive brands like Toyota Trucks.
What we're watching
- Market Expansion
- How The Dyrt will capitalize on the accelerating adoption of camping among BIPOC communities to drive platform growth.
- Product Innovation
- Whether The Dyrt can develop specialized features for truck and van camping to meet the preferences of this rapidly growing segment.
- Regulatory Risks
- The pace at which government actions, such as park shutdowns, could disrupt outdoor recreation trends among marginalized groups.