The Dyrt's 2026 Report Shows Camping Boom with Booking Challenges
Event summary
- The Dyrt released its 2026 Camping Report, sponsored by Toyota Trucks for the third year.
- 82.4 million people camped in 2025, with 2.6 million first-time campers.
- Over half of respondents struggled to book campsites due to high demand.
- Short-notice cancellations and early departures increased, highlighting booking etiquette concerns.
The big picture
The Dyrt's report underscores the sustained popularity of camping, driven by diverse demographics and RV/trailer preferences. With booking difficulties on the rise, the industry faces pressure to improve reservation systems and etiquette standards. Toyota Trucks' continued partnership highlights the strategic alignment between automotive brands and outdoor recreation platforms.
What we're watching
- Demand Pressure
- Whether The Dyrt can address booking challenges as campsite demand continues to rise.
- Market Expansion
- How first-time camper growth will impact industry infrastructure and service offerings.
- Partnership Strategy
- The role of Toyota Trucks' sponsorship in enhancing The Dyrt's market position.