Toyota and The Dyrt Renew Camping Report Partnership for Third Year
Event summary
- The Dyrt partners with Toyota Trucks for the third consecutive year to produce the 2026 Camping Report.
- Report draws on surveys of thousands of campers and property owners across all 50 U.S. states.
- Toyota Truck drivers reported taking 17% more camping trips than average, twice as likely to camp with dogs, and 57% more likely to camp with parents.
- The report is set to be published in early 2026.
The big picture
This partnership underscores the growing intersection of automotive and outdoor recreation industries. Toyota's involvement lends credibility to The Dyrt's data while reinforcing its own brand alignment with adventure. The report's expansion into its third year highlights the increasing demand for actionable insights in niche consumer markets.
What we're watching
- Market Positioning
- How Toyota leverages this partnership to reinforce its brand association with outdoor adventure and camping.
- Data Utilization
- Whether The Dyrt can sustain industry leadership by continuously refining its report's insights and visual presentation.
- Consumer Behavior
- The pace at which trends identified in the report, such as increased family camping trips, influence product development in both automotive and outdoor sectors.
Related topics