Clorox Launches Purell ProCare, Merging CloroxPro and GOJO

Event summary

Clorox officially launched Clorox Purell ProCare on September 28, 2026, combining CloroxPro and GOJO (Purell) into a unified B2B health and hygiene platform.
The new entity is headquartered in Akron, Ohio, with additional offices in California, Ontario, and Georgia.
Clorox Purell ProCare aims to serve professional and healthcare customers with a broad portfolio of trusted brands including Clorox, Purell, Pine-Sol, and Glad.
The combined business leverages 180 years of hygiene expertise from both CloroxPro and GOJO.

The big picture

The launch of Clorox Purell ProCare reflects a broader industry trend of consolidation in the health and hygiene sector, driven by the need for efficiency and innovation. By combining CloroxPro and GOJO, Clorox aims to strengthen its position in the B2B market, particularly in professional and healthcare segments. The move underscores the strategic importance of supply chain resilience and science-based innovation in a post-pandemic world.

What we're watching

Integration Challenges: How Clorox will manage the operational and cultural integration of CloroxPro and GOJO into a cohesive business unit.
Market Differentiation: Whether Clorox Purell ProCare can sustain competitive advantages through its expanded portfolio and supply chain.
Customer Adoption: The pace at which professional and healthcare customers adopt the unified solutions offered by Clorox Purell ProCare.