Protomiq Expands Shopper Intelligence Suite with Three New Tools for Auto Dealers
Event summary
- Protomiq launched tradeIQ, offerIQ, and paymentsIQ on July 15, 2026 to help auto dealers assess shopper readiness and ability to buy.
- The tools translate shopper activity into actionable intelligence for dealership sales teams via CRM integration.
- Protomiq's 2026 Dealership Intelligence Report found dealers struggle with lead intelligence despite sufficient lead generation.
- S&P Global Automotive Insights reported average vehicle ownership at 12.8 years as of May 2026, maintaining affordability pressures.
The big picture
Protomiq's expansion targets a critical gap in auto retail: dealers' inability to distinguish high-intent shoppers. With consumers holding vehicles longer, trade-ins have become the clearest purchase readiness indicator. The launch reflects broader industry shifts toward data-driven sales conversion as dealerships navigate fragmented market conditions.
What we're watching
- Adoption Pace
- How quickly auto dealers integrate Protomiq's IQ tools into their sales workflows amid affordability pressures.
- Data Accuracy
- Whether Protomiq's shopper intelligence can reduce appraisal risk and margin compression for dealers.
- Market Differentiation
- The extent to which regional and demographic variances in vehicle demand impact tool effectiveness.