Campbell’s Expands Gluten-Free Portfolio with Banza Partnership
Event summary
- Campbell’s launches its first gluten-free condensed chicken noodle soup in partnership with Banza.
- The new product combines Campbell’s Chicken Noodle Soup with Banza’s gluten-free chickpea penne pasta.
- The soup is priced at $1.99 per can and will be available nationwide, with a 20% discount for Prime members during Amazon Prime Day.
- The U.S. gluten-free market is projected to grow at a 9.8% CAGR from 2026 to 2033.
The big picture
Campbell’s move into gluten-free condensed soup aligns with the growing demand for healthier, gluten-free options in the U.S. market. With approximately 30% of the U.S. population actively seeking gluten-free products, this partnership with Banza allows Campbell’s to tap into a rapidly expanding segment projected to grow at a 9.8% CAGR through 2033. The collaboration leverages Banza’s expertise in gluten-free chickpea pasta, enhancing Campbell’s portfolio and addressing a critical consumer need.
What we're watching
- Market Penetration
- How quickly Campbell’s can capture the gluten-free segment with this new product.
- Consumer Acceptance
- Whether the gluten-free version can match the taste and tradition of the original Chicken Noodle Soup.
- Competitive Response
- The pace at which competitors introduce similar gluten-free options.
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